Mobile Phone Demographics & Text Messaging

Estimated current US wireless subscribers: over 255 million (CTIA, February 2008)

Mobile phone penetration in the US: 18-24 years old: 85%; 25-44 years old: 82%; 45-54 years old: 80%; 55-64 years old: 79% (eMarketer)

SMS is the most popular mobile data application, with 65% of cell phone users sending text messages every day (IDC Group)

82% of 18-24 year olds were active users of text messaging (GfK NOP Research). Click on the image below to see the variance in SMS usage by phone user profile.

Studies show that 95% of all SMS get opened (Aaron Watkins, Creative Mobile Marketing).

The number of 12 to 17 year olds with cellphones increased from 45% in 2004 to 75% in 2010. (New York Times).

Mobile Messaging - International

6.1 trillion text messages were sent 2010, up 50% from the previous year (ITU)

The global mobile subscriber base passed 5 billion 3.75 billion in 2010 (www.cellular-news.com)